Workplaces : Targeting Facebook users by where they work can be useful in various B2B, job search, and industry specific scenarios. However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features. Keywords: Depending on your video ad format, you can show your video ads based on words or phrases related to a YouTube video, YouTube channel, or type of website that your audience is interested in. Yes, you can target a public Facebook Business Page, but not a Group page as they are often private - or so I understand. You can use emails to create a custom audience. Retargeting would be those that have visited your website already as tracked by the FB Pixel. Of course, this is based on an assumption that the options for the advertisement allow you to do that. Do you want to target only Gmail or AOL users? Prominent Facebook Ad Expert Jon Loomer published a stellar and very detailed article on his blog his week on Location Targeting, written by a guy named Lucas Elliot. You’ll be impressed with the way Facebook lets you surgically target your ad’s audience with an impressive array of settings like demographics, attributes and interests. Facebook Ads has a great targeting feature that lets you market to users of a certain income range. The social network has made the new targeting option available to advertisers via Facebook… Most Facebook users voluntarily input important and useful demographic data, which businesses can access and use to target ads. It is within the Interests section you can find out if you can target fans of other pages with your Facebook ads. The exclusion You can further target your ad delivery with three audience selection tools. If you are running Facebook Ads, you can target that group with a Facebook Ad. Facebook Location Targeting options can provide powerful methods to reach specific users in certain areas. You can not target visitors of other website until you are managing that website. You can get more specific too, like targeting them where they work vs. where they live. All you […] We'll show you how to find it and set up your first ad. The interests are based on Facebook users’ likes and interests, apps they use, Pages they’ve Liked, and more. Devices : Target users using computers, smart phones, mobile devices, and … Retargeting , is the process of targeting your online ads to reach people who've already visited your website, engaged with your social media posts and ads, or are already in your database as a lead or customer. If you’ve grown an enthusiastic fan base on Facebook, you can serve ads specifically to your Facebook fans. In our article, you’ll find out how to use your competitors’ audience to target fans of another Facebook page or Instagram account. These are users who have birthdays in specific months. Get the latest news for advertisers and more on our Facebook for Business Page. If you type in the page name in the Suggestions box at the bottom of the Interest section, the page should come up. Do you know of a Facebook Page that has the perfect fit of Fans for what you are offering? Facebook will automatically show your ads to people who are most likely to find your ads relevant. Jon Loomer saw his ROI jump 35 times when targeting his Facebook fans over his non-fans. The benefit of targeting only your fans is that they’re some of the most qualified users as they’ve already expressed an interest in your offer. To target based on interests, you can either browse the menu with hundreds of interests or simply type in one interest, so that Facebook will suggest to you other related topics. Get a pdf of this post below. Advertisers wishing to target Facebook members in specific zip codes can now do so. For example, a wedding florist can target all “Engaged” people in their area. If you… Now You Can Target Organic Facebook Posts to Specific Audiences Matt Southern January 22, 2016 3 min read SEJ STAFF Matt Southern Lead News Writer at Search Engine Journal Yes, we know you want everyone in the world to discover your music, but in order to run an effective ad campaign (and not go broke in the process), you’ll need to narrow that down a bit. In this article, we’ll cover four ways you can use IP location data to customize and personalize your online marketing campaigns, and also show you tools to personalize your existing website! This is not what I mean by “targeting broad audiences.” This is just “dumb.” Instead, I’m referring to using core audiences—those created What is Retargeting? Normally that would be done by excluding operational systems such as iOS, Android, Windows mobile. You can use Facebook ads to target all two billion (and counting) users with a single offer. If you are looking to target people who have a birthday specifically in March, you can do so by selecting the right month. In the “detailed targeting” section within your Facebook ads business manager, you can target If Facebook Ads allow you to target people based on their political beliefs, as long as your ads are for the US. I’ve found this to be wildly successful in the B2B space… sometimes even more than … Imagine if instead of only showing ads to a particular region, city, or state, you could choose to show your digital ads only to people working for a particular company or attending a certain event. Location: You can target users by state, locality, zip code, country, etc. ***In a hurry? You can target specific keywords to help your ads appear in front of relevant leads that are searching with those keywords. Best of all, Facebook created a ton of ad-targeting parameters that help marketers home in on just the right users. Not all Facebook Pages are available as a target. 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