As Carona Mohapatra, VP & Head – Digital Marketing at Janalakshmi Financial Services says, “On first look, the logo looks bright, modern, contemporary, represents Wipro’s IT and Digital Transformation offerings and seems that it would render itself well to digital media. The “Applying Thought” tagline was written in a simple sans-serif cursive, adding a touch of professionalism and stability. Wipro said it had launched a new brand identity to ‘underscore its commitment to tranformation and evolving client expectations.’ “Our brand identity is a visual expression of what we do and mean, for our clients. Save my name, email, and website in this browser for the next time I comment. Download free Wipro New vector logo and icons in AI, EPS, CDR, SVG, PNG formats. With the acquisition of Designit and Appirio, Wipro has brought in great digital design capabilities and international resources. WIPRO is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms. The new brand identity signifies a higher level of engagement and brand permission that helps clients leverage Wipro’s expertise to address their … Wipro on Tuesday said the company changed its logo and unveiled its new brand identity. A logo is just a picture and what matters more is what it stands for. We have 2 free Wipro vector logos, logo templates and icons. The winning design of a ‘happy person with open arms’ came from an employee of a competitor firm, and that design was then adapted to professionalize it for brand usage.”. It was making a promise and a call to action to what to expect from the brand. You have entered an incorrect email address! Learn how your comment data is processed. Wipro Identity was rearticulated in 1998. And this, in my view is the biggest shortcoming of the launch of the new logo – not tying it in strongly with Wipro’s big push into digital. In 1999, Wipro acquired Wipro Acer, [14] and released new products such as the Wipro SuperGenius personal computers (PCs). The tagline, in most cases, helps the brand tell its story, in a way that leaves a lasting impression. While I like the sleek, daring look, I wonder why they have done away with their famous tagline ‘Applying Thought’. ... to surpass Splash products' steady 10 percent growth over the past decade with the full-speed marketing of its new products. From building more adaptive "business-anywhere" frameworks to advanced technologies that fuel the intelligent enterprise, Wipro helps businesses thrive in a world defined by disruption and fueled by transformative technology. With over 18 years in services marketing, including a stint with Ogilvy & Mather Advertising, Jessie is considered an expert in brand globalization and has been named one of the most influential business women in the Indian IT industry. We are an innovation-led, digital transformation partner built for today’s digital challenges. The Values are … A. But. The WIPRO logo has no rich history, but two of the versions, created for the company in 1998 and 2017, are very bright and creative, pointing on the endless possibilities of the company and its special and unique approach to the Lester technologies. Wipro is an Indian brand of a leading technology and consulting service company. The new brand identity signifies a higher level of engagement and brand permission that helps clients leverage Wipro's expertise to address their business requirements and drive future opportunities in … The logo was chosen on the 31st of May 1999 and is still used. Rainbow Flower 'Wipro' (written in black) 'Applying Thought' (written in black) … (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2016-2019 All rights reserved. New Delhi: After almost two decades, India's third largest IT firm Wipro has revamped its logo as it looks to assert its position as a trusted digital transformation partner. Google uses the most the logo with four different colors for the letters of the company. There was always an ongoing conversation on how to elaborate on the tagline – how to PROVE that Wipro was applying thought ie IP, labs, R&D investment etc. At LogoLynx.com find thousands of logos categorized into thousands of categories. Previously, as Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at Infosys, Jessie has been recognized for her contribution towards putting the Indian IT industry on the global map. From an overall marketing perspective more could still be done to reinforce the assets they have to back the new positioning. It consists of 3 elements which have to be used together always. About. Logo. This color combination was created by user Keshav Naidu.The Hex, RGB and CMYK codes are in the table below. Download free Wipro New Logo vector logo and icons in AI, EPS, CDR, SVG, PNG formats. The new brand identity has been done by Landor and you can read the brand story at //www.wipro.com/brand/, Join the conversation on LinkedIn at do join the conversation on my LinkedIn page. “The new brand identity signifies a higher level of engagement and brand permission that helps clients leverage Wipro’s expertise to address their business requirements and drive future opportunities in this digital era,” the company said. Shombit Sengupta, the founder of Shining Emotional Surplus, tells us how he created Wipro's new 'Rainbow Flower' logo using the 'Emotional Surplus' strategy. The new Identity represents the diverse businesses of Wipro Limited and its Values. Rainbow is the union of colours and Wipro journey to top is no less vibrant. The new logo for 2023 FIBA Basketball World Cup is revealed, WTA updates its logo, launching a storytelling campaign, Pokémon unveils the 25th anniversary logo, teasing the celebration next year, Pentagram creates new brand identity for Virgin Money, Bangko Sentral ng Pilipinas rolls out new logo invoking criticism. Ashok Nagar, Bangalore 560025 Wipro New Logo logo vector. As part of the new brand identity, the company also unveiled a new logo. The new site does a better job of conveying their digital capabilities and is much simplified from a navigation perspective. And this is directly energized by our Values. Wipro. As part of the new brand identity, Wipro unveiled a new logo. We focus on the things that matter - the insights, the interactions, the integrations, and innovations that make extraordinary things happen for brands, businesses and their customers. Its wordmark was changed from the capitalized inscription to a lowercase one, and the fancy smooth typeface was replaced by a simple and straight sans-serif. The new logo signifies that Wipro connects the dots for it’s clients while maintaining the colors from the Continue Reading Wipro under the new CEO Mr.Abid Ali Neemuchwala started a transformation process in terms of culture,business and technology a year ago. The redesign of 2017 completely changed the concept of the visual identity design for the brand. The multicolor palette of the WIPRO logo is a representation of a multitasking and progressive company, which can provide its customers with all the possible technologies and not just follows the latest trends, but goes further and faster. Wipro Identity was rearticulated in 1998. WIPRO stands for Western India Palm Refined Oils Limited The lowercase WIPRO wordmark is executed in a smooth and modern sans-serif typeface which is very close to such fonts as Brandon Grotesque Office Bold and Fibra One Bold, but with some lines modified and without any dot above the letter “I”, as it is replaced by one of the circles of the emblem, in green. Perception is that Wipro has not yet made the leap to digital, whereas actually, in terms of capabilities they are certainly amongst the top. The sunflower was diagonally colored into green, yellow, red, purple, and blue, the colors of the rainbow, evoking a sense of happiness, passion, and joy. From a messaging perspective the marketing team should lead with this new capability and use the logo as just a prop to support that story. 41 Wipro Logos ranked in order of popularity and relevancy. do join the conversation on my LinkedIn page, Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift, Pluralsight and Adobe Empower Digital Marketing Professionals to Master Adobe Experience Cloud, 5 Ways to Strengthen Internal Communications in a Crisis, Content form and value is more important than volume. You can download in .AI, .EPS, .CDR, .SVG, .PNG formats. CTRL + SPACE for auto-complete. Story. Richmond Road, Shanthala Nagar Karnataka. Wipro New logo vector. East Brunswick, New Jersey, USA and Bangalore, India - May 2, 2017: Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, today unveiled its new brand identity. Wipro says that the dots in the logo represent … This site uses Akismet to reduce spam. In my opinion it stood for the brand’s prowess in delivering excellence IT Services. PH 03, 5/1, Five of Wipro's manufacturing and development facilities secured the ISO 9001 certification during 1994–95. It was established in 1945 by Mohamed Premji. The new logo represents the way the company “connects the dots” for its clients. The colors are blue, red, yellow and green. Dropping the tagline was a surprise, as much of Wipro’s messaging was built around the previous one. "The … Wipro – one of the top MNCs of India – had to re-design its logo to a dark integrated rainbow coloured sunflower depicting the company’s integrity and values. The sunflower was a hat-tip to Wipro’s heritage in vegetable oils. As U. Rajasekharan, Director – Marketing & Communications, Symphony Summit says, “The company’s new logo is a minimalistic, resonates with the digital age and reflects its confidence in cutting through the complexities of the evolving market. The new logo, which replaces the multi-coloured sunflower introduced in 1998, comprises dots, which Wipro says, represent the way it “connects the dots” for its clients. The Company was incorporated on 29 December 1945, in Mumbai by Mohamed Premji as “Western India Palm Refined Oils Limited”, later abbreviated to ‘Wipro’. Wipro Logo and Tagline Wipro Limited is an Indian Information Technology Services Corporation headquarted in Bangalore,India. As Kiran Veigas, Associate Director and Head – Corporate Strategy and Marketing says, ‘Should Wipro have considered crowdsourcing their logo to create the best one that meets their unique requirements? Big. It was founded in 1945 as a consumer products company, but by the 1990s had largely shifted to computing and software technology, and is today one of India's largest IT companies, on a par with Infosys and TCS. It consists of 3 elements which have to be used together always. ‘Applying thought’ was not just a line. Today the company has 175 thousand of employees and operates across all the six continents. According to Wipro, the new logo represents the way the company “connects the dots" for its clients, integrating deep technology and domain expertise, applying insights from across industries. Wipro should have retained ‘Applying Thought’ for some more time or replaced with another suitable line.”, Sometimes how you get your logo done can be a story in itself. “Applying Thought” the former tagline did lend itself nicely to IT and we used it successfully in campaigns. The old logo with the multi-coloured sunflowers, which had been introduced in 1998 has finally been replaced with a new logo, comprising of dots. As every organization is trying to transform its brick-and-mortar CX to a digital one, it’s a story that is certainly worth talking about. What. During my stint as Chief Marketing Officer of Wipro Technologies (2005 – 2010) I did not like the logo because it was difficult – and expensive – to reproduce as it had lots of colours and shades. Jessie Paul is the Founder and CEO of Paul Writer, a firm she founded in early 2010 to raise the bar for marketing in India. The logo, introduced by WIPRO in 1998 boasted a very detailed sunflower, placed above the sleek and elegant wordmark with a tagline, and enclosed into a thin blue circular frame. The. Wipro Limited is an Indian multinational information technology (IT) services company. 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