The UI/UX case study documents the processes involved in a redesign of a fashion retail and e-commerce app. Related Articles: What is UX Analytics (Part 1) Methods of UX Analytics (Part 2) Mobile UX… Data – both quantitative and qualitative – informs decision-making for design direction. Now let’s have a look at how you can use this analysis on UX: Read also: How Does Business Analysis Work and What Are Its Benefits. A result of successful UX analysis is an actionable list of tweaks and enhancements. Essentially, UX applies to anything that can be experienced—be it a website, a coffee machine, or a visit to the supermarket. 85% of issues related to UX can be detected by performing a usability test on a group of 5 users. Mind the text. An exercise in scrutiny, we place apps under a microscope and critically examine them through a user experience lens, acknowledging both their successes and failures. The success of these updates can be measured by comparing changes in user data and running subsequent UX analysis. Usability Testing, Automated UX Analysis: $5: Online automated UX analysis tool currently in beta. ... After doing some research on app store reviews and competitive analysis, I found these potential features that can be added to the plan: Whether a product is useful is defined in terms of utility as well as usability. A great app with a heatmap feature to highlight areas of user interaction is Appsee. Lookback is useful for live interactive testing with your users while they are navigating the website.You can also record the session from the moment they clicked first in your website.The major thing is that you can use it on your mobile such that it would record all your mobile sessions too. Heatmaps for application analysis. Effective to 70% accuracy (self reported). Welcome to the first UX case study of 2018!Codal hopes you have had a fantastic start to the new year. The first things that people notice about your website or app are loading time and response time. 2x2 Analysis To help prioritize the issues, I used a 2x2 map to help rank the category of issues by how important they are to the business (x-axis) and to the users (y-axis). These may point to problems that exist with the user flow, and performing a UX analysis will uncover possible solutions. Qualitative Analysis focuses on subjective information like user behavior, emotions and experienves. It allows core functionality, access to information with just one tap, and also lets the user easily switch between features. Give greater weight to common use cases rather than edge cases. Besides, designers use a lot of tools like fonts, vibrant colors, and gradients for altering users’ perception. A result of successful UX analysis is an actionable list of tweaks and enhancements. By testing the Amazon template to see if it works for your particular site or app… Performing the necessary analysis of user research data is an act of asking “why” the “6 out of 10 people had difficulty signing into the application.” Analysis transforms the research from raw data into insights and meaning. Powerful words to let a user know what the app is all about. UX analysis is a set of tactics and guidelines that improve a digital product’s ease of use and overall user flow. Another way to gauge success is to consider whether more elements were removed than added, such as text or entire screens. Sketch: Free trial. But what is the right way? Give an option to put text next to icons and navigation elements when designing apps for seniors; Post-it note to help a senior recall the mirroring icon in YouTube app. UX calls for better and direct feedback from genuine end-users. The ultimate goal of UX analysis is to discover opportunities that will make measurable improvements to the product. The Goal of UX Research. The app includes a product scan feature for customers to perform a self … Understanding what the data is telling you impacts your information architecture, personas, user flows, interface design, and a variety of other aspects of the user experience. Mind the text. A user flow is a visualization of the user’s needs and expectations as they use a product. For those who are just joining us: UX Case Study is a regular series written by UX design agency Codal, where we conduct in-depth examinations of different mobile apps. As the design is updated, it’s important to reconsider user interaction events being tracked in the team’s data analytics tool, such as clicks and conversions. Usability testing resembles regression testing done as a software test after a release to ensure that the features that already existed are working as they should. I wanted to understand the functionalities, overall architecture, and navigation. MyFitnessPal — App Analysis & UX Case Study. I wanted to understand the app functionalities and problems that current users encountered. Visual designers for mobile apps usually focus on the latter: elements like icons, typography, and color all fall under UI design. This time, I’m paying extra attention to Soundcloud’s look and feel. A heuristic evaluation is a list of design rules of thumb that rely on conventions, standards, and best practices to improve a product’s overall usability. The role of UX is growing. The analyze your app successfully you shouldn’t limit your research to one analysis technique. A clear Call-To-Action (CTA) on the page also makes it easy for me to move forward. The «data-driven» concept implies surveys with questions, A/B testing, app analysis, behavioral research and other tools and techniques that you can find on the internet. UX is all aspects of a system (website, app, product, service, community, etc.) This should be done on a regular basis, especially after big releases, in order to avoid waking up one day to a product that is cluttered and hard to use. Such app UX analytics tools present you with qualitative data by providing unique features, such as user recordings and touch heatmaps, which allow you to take a deep-dive into the user experience. Quantitative Analysis? Part A. Analyzing the product’s user-flow and overall UX will allow designers to discover many pain points and frustrations—to walk a mile in the users’ shoes and uncover opportunities that will improve the product’s user experience overall. A combination of both? Every time a senior comes to an app … Through the analysis… Competitor Analysis Users acquisition and retention is heavily influenced by not just the services your business offers, but how your business stacks up to others in the market. 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